BETA Snowboard
148
$679.95 USD
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BETA Snowboard
Burton Hometown Hero snowboard with custom BETA graphic.
$679.95 USD
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“The flight” goes electric.
Local electric aerospace company BETA Technologies believes that engineering is art. Graphic designer Lauren West was stoked when given the opportunity to design for the BETA x Burton Snowboard collaboration. To her, BETA represents the ways that nature and technology sing together in her home state of Vermont.
Constantly in awe and inspired by imagery from in-house photographer Brian Jenkins, there’s one photo in particular that has always stood out to LW. Captured during an early morning flight test, the photograph shows the BETA CX300 against a sky of vibrant cotton-candy hues. The magic of what lies above the clouds became the foundation for the design. Soft pinks melt into hazy mountain blues, while technical line art and grids layer over the sky like an all-electric blueprint.